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GoPro also has its premium Fusion 360-degree camera on the market now. The company has touted its $200 Session as a low-cost option, and while it's tough and delivers quality video, its lack of an LCD makes it more cumbersome to use than it should be. Keeping the Hero5 ( at Amazon Canada) in the lineup at $300 is a good start. GoPro is going to have to compete at lower prices to sell cameras. Especially coupled with a gimbal-the new DJI Osmo Mobile 2 stabilizes smartphone footage for just $130. You don't want to strap an $800 phone to a surfboard, but for more casual video use, the 4K video offered by flagship phones is good enough. The $340 YI 4K+ and $160 SJCam SJ6 Legend are two examples. But savvy consumers have picked up on a few alternatives that, while not built as tough as a GoPro, deliver similar video quality for less money. Some are low-cost, low-quality products, ranging from barely functional to what you expect for less than a hundred bucks. We've seen a number of inexpensive cameras come out of China. The Hero5's $400 intro price seemed like a better fit.īut even at $400, it's a premium option. But I thought it was a mistake to introduce it at $500. Yes, the Hero6 ( at Amazon Canada) is an excellent go-anywhere camera. So why aren't they selling like hot cakes? We awarded Editors' Choice to both the Hero5 and Hero6, which deliver the best video quality and toughest build in their class. The Karma might not have been the best drone money could buy, but GoPro's action cameras certainly fit that bill. But it just couldn't compete on price or performance with models from industry juggernaut DJI. The Solo also used a GoPro as its main camera, delivering tight integration. That makes it not that different from another promising, but quickly discontinued drone, the 3D Robotics Solo. We rated it at 3 stars when we reviewed it, before a firmware updated added a Follow Me mode. No, it wasn't class-leading, but it wasn't a disaster either. The controller screen wasn't bright enough and boasted a glossy finish, flight times were a bit short, and there wasn't any obstacle avoidance system.īut it had other things going for it, including tight integration with the camera and a removable gimbal that double as a handheld grip. The other problems we saw with the Karma were things that a second-generation model were sure to address. GoPro quickly recalled the drone and corrected the issue. Most notably, the first models off the production line had a battery door issue that would cause the drone to lose power and plunge out of the sky. The Karma ( at Amazon Canada) suffered from some first-generation problems of varying concern. It does promise to continue to service and support customers who have already purchased a Karma. The company cites tight margins and hostile regulations as the reasons. But we won't see any more roll off the production line, and we won't see a Karma 2. The Karma will remain on sale until there aren't any left. Goodbye Karmaįor now, however, it's saying farewell to drones. We don't know if there's a potential suitor, or who that suitor may be. The company has hired JPMorgan to faciliate a sale. There's also a chance that GoPro will be sold to a private interest. Nick Woodman, the company's enthusiastic CEO, is cutting his compensation to $. And it's doing some things to cut costs going forward. It cut prices of its Hero5 and Hero6 cameras by $100 each in December. The company made some efforts to boost sales. Revenue has steadily declined year over year, with each quarter seemingly worse than the last. Today it's trading at around $6 per share.
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Later that year it climbed to its highest point, just under $100.
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GoPro opened to a big IPO in 2014, with stock selling for around $35 per share. The company expected to rake in $470 million in Q4, but came in at just $340 million. Revenue fell short of estimates by a wide margin.
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